Monthly Recap

October Recap

We’re excited to introduce two powerful new features in RainBarrel that will take your campaign targeting to the next level: POI List and Amplify with Expanded Reach. These tools are designed to help you reach your ideal audience with even greater precision and scalability.

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πŸ“ POI List

With the new POI List tool, you can now generate coordinates for Custom Audience creation based on specific locations. Upload a list of addresses, or search for points of interest, and the tool will automatically generate the coordinates you need for audience creation. This makes it simple to pinpoint where your audience has been and target them based on key locations that matter to your business. Here's a quick guide on How To Use POI List.

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πŸ“ˆ Amplify with Expanded Reach

‍Need more reach without sacrificing relevance? Amplify now has two parts β€” you might be familiar with Household targeting, but we’ve introduced Expanded Reach. Amplify with Expanded Reach allows you to broaden your audience to include individuals who share similar behaviours to your core target. This feature ensures that you’re not just capturing the visitors of specific locations but also expanding to others with matching characteristics, boosting your campaign’s potential without losing focus. Read more about the methodology on how we add relevant devices to pre-existing audiences here: Audience Expansion With Amplify Using Expanded Reach

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Trending Audiences

‍‍October’s trends highlight seasonal activities and Halloween preparations across Canada and the US. In Canada, Sports Teams and Clubs see a surge in foot traffic, while Corporate Offices remain busy with year-end planning. In both countries, Party City locations see an increase in visitors as people prepare for Halloween festivities 😱. In the US, Farms lead the way with a significant rise in visits for autumn events, followed by Brazilian Food spots attracting crowds with vibrant flavours.‍

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πŸ‡¨πŸ‡¦ Canada:

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πŸ‡ΊπŸ‡Έ United States:

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EthoSense Blog

Curious about what drives customers to visit a store or buy online? In our latest EthoSense blog, we explore the emotional motivators of visitors and buyers at Cacao Boys, a local Muskoka chocolate shop. Learn how emotions like comfort, joy, and nostalgia impact purchasing decisions and how you can use these insights to boost your ad campaigns. Check out a little preview from the blog below.

Unlocking the Sweet Secrets of Purchase Behaviour

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Interested in finding out more? Contact us or book a call below!