Public audiences are segments RainBarrel builds and maintains that are available for all users of DV360 and The Trade Desk via their third-party audience marketplaces. Audiences refresh on Mondays at 5am MT.
When searching for RainBarrel audiences, it helps to understand our taxonomy:
Hierarchy: RainBarrel > Product > Country > Class > Type > Description (ID)
Example: RainBarrel > Public > Canada > All Visitors > Brand > My Audience (IJFRZSS4)
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Product
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Either a public or custom audience. Custom audiences gets pushed to a specific account.
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Country
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The specific country the data in the audiences was collected from.
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Audience Class
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All Visitors
Includes all devices found within the POI boundaries
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Frequent Visitors
Requires at least three visits to any single target POI
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Visitors of Multiple Locations
Requires devices to be found at a minimum of two different POIs
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Audience Type
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Brands
Uses all POIs associated with selected brands to produce audiences
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Top Categories
Allows a large amount of flexibility for campaigns to select specific POIs such as locations of a single competitor's brand, to broader industry classifications such as all competing brands in the same industry classification
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Sub Categories
Used to target specific spaces within the top category such as "Full-Service Restaurants" in the scope of "Restaurants and other Eating Places"
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Category Tag
Fine-tuned POI locations by categorizing businesses by distinguishing between tags such as "Breakfast," "Lunch," or "Dinner" establishments
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Description
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The specific brand or category for the audience.
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ID
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RainBarrel ID to look up the audience on rbarrel.com or a DSP.
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