Feature Updates

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Activations - Release Date: [2024/08/15]
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Streamline managing your audience activations through our Activations Page

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Activated Audiences:

• All audiences pushed to an ad platform are listed here. Users can easily select an audience to view the specific platforms they’ve been activated on and add new activations as needed.
• Previously activated audiences do not need to be reconnected to the ad accounts they’ve already been linked to.
• Moving forward, for all new audience activations, users will need to log-in with their account (e.g., Google for DV60) to establish the connection for activating an audience.

Account Connections:

• Listed here are all advertiser accounts that have been connected at the organization level.

Manage Credentials:

• Users can view and manage their individual credentials used to log in to an ad platform.

To create a new connection and add an ad platform to your organization’s account connections, you can use the New Connection tab. The same Connection tool can be found directly on the Custom Audience Form under Step 5. You can select an existing ad account your organization has connected to, OR make a new connection directly through the pop-up.