Activation

What is a DSP?

DSP refers to demand-side-platforms and refers to any software that buys digital advertising.

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How do I get access to DV360 or The Trade Desk?

If you are interested in onboarding one or both of these platforms, please contact us.

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I can’t find the audience I was using? 

If an audience you have favourited or activating has disappeared, it is most likely a result of the minimum size no longer being reached. If this occurs, please get in touch with us and we will locate the audience in question.

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Can you activate audiences in Google Ads or other platforms?

Currently, we are unable to activate audiences in Google Ads. For questions about any other platforms, please contact us.

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Why is my RainBarrel audience not delivering any impressions?  

There are a few reasons why this may be occurring. Common fixes typically include:

• Avoid using any other targeting filters to maximize the size of the audience. 
• Increase your bid amount
• Create a dedicated buy for all RainBarrel audiences with its own budget. 
• For display campaigns, utilize as many different creative sizes as possible to maximize the total amount of biddable inventory. Recommended sizes include: 300 x 250, 320 x 50, 728 x 90, 468 x 60, 160 x 600, 300 x 600, 768 x 1024, 336 x 280, and 970 x 250.

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