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An audit and assurance consulting firm, Deloitte provides advising on financial and tax solutions, along with additional related services to both public and private firms globally. Serving a number of industries internationally, Deloitte was in search of a new solution to magnify their targeting precision. In order to acquire new customers for a new wealth management client, Deloitte needed a partner who could tap into prime conversion opportunities by activating first and third-party data for their digital advertising campaign.
Utilizing our location-based audience graph, we started the process by determining parameters for our geospatial boundaries. In order to find qualified prospects, we created a model to score all Canadian postal codes outside of Quebec, where we then identified approximately 1 million high-tier, potential customers. These devices residing at the top postal codes were then served highly targeted messaging from Deloitte’s client across Google and Facebook. Working directly with their client, we ensured their custom parameters were executed both ethically and securely on our audience graph. For the duration of the campaign, our automated channels equipped Deloitte with access to high quality data which was updated on a weekly basis, and acted as a catalyst in achieving impressive results for their client’s campaign.
RainBarrel provided a solution that suited their needs at a much lower Cost Per Thousand (CPM), a lower Cost Per Acquisition (CPA) and lower Assisted CPA. Despite working with a lower allocation on spend, RainBarrel outperformed in comparison to the campaign the wealth management company’s media agency was running. At the same time, we achieved an acquisition rate that was 3 times higher than their previous campaign, bringing in a 65% increase in what the client defines as high value customers.
Deloitte’s clients were ecstatic about the results which exceeded their goals. The campaign was a success and achieved much more lucrative results than they had previously seen. The client has opted to continue their work with RainBarrel in the upcoming year, and are delighted to do so with a more robust campaign budget.
Advertisers will now have the ability to activate RainBarrel audience data into Unified ID 2.0 through The Trade Desk Platform
Edmonton, AB, October 12, 2022 — RainBarrel, a Canadian-based proprietary Audience Graph built on commercially available geospatial data, has partnered with global advertising technology leader The Trade Desk to bring their audiences to digital advertisers. This direct integration also allows RainBarrel to add the capabilities of Unified ID 2.0 alongside other identity systems powering their data. Advertisers will have access to RainBarrel’s public and custom audiences available. The new integration in the platform will provide users with a list of 2,600+ available segments.
Unified ID 2.0 aims to provide a new identity framework for the open internet, with focus on user transparency and privacy controls, flexibility, and interoperability. The need for an alternative to cookies is necessary as consumer privacy takes center stage around the world and third-party cookies are largely irrelevant in the fastest growing digital channels, such as connected TV and mobile apps.
“From day one, we’ve had a strong commitment to the open internet, and partnering with The Trade Desk, seeing more of our clients onboard the platform, we are delivering on that commitment,”
- Travis Riedlhuber, Managing Director at RainBarrel
“From day one, we’ve had a strong commitment to the open internet, and partnering with The Trade Desk, seeing more of our clients onboard the platform, we are delivering on that commitment,” said Travis Riedlhuber, Managing Director at RainBarrel. “Additionally, as the industry looks to upgrade the advertising experience, we’re excited to adopt Unified ID 2.0 that offers consumer privacy controls, accountability, and transparency —all of which align with RainBarrel’s guiding principles."
“Marketers have seen the incredible value they gain by using data in their media buys and decisioning,” said Jay Goebel, General Manager of Identity and Data Partnerships. “Having RainBarrel’s vast audience datasets available to advertisers on our platform and adding their support to the ever-growing stable of companies behind Unified ID 2.0 is a testament to the power of the open internet.”
RainBarrel’s audiences are currently based on Canadian data. The partnership aims to expand into American markets in the near future.
To learn more about finding RainBarrel audiences in The Trade Desk, advertisers can visit the RainBarrel website.
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.
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